In 2001, two film students challenged themselves to create a film. But there was a catch. Australians James Wan and Leigh Whannell neither had a star […]
Brands are merely an extension of their founders’ or team’s personalities. This “personality” is interlinked with the brand’s mission for existing, tone of communication, and methods […]
When you’re building a new brand, you’ll be tasked with crafting various statements to define its personality. This include vision, mission, slogan, tagline, catchphrase, and manifesto. […]