We worked on creating an Instagram page for Manik Rege, a 26-year-old from Mumbai, with the sole aim of introducing people to our Sanatan Dharma - opening them up to all the concepts, ideas and opinions in this vast subject. We kept our scripts snappy, our speaking relatable and our production homely/low-fi, so that the Gen-Z could relate to it and share it. 

The impact? 100k followers in 1.5 years with Reels touching 4.5M+ views. Thousands of shares and lots of renewed interest in Dharma, making this a great case study on how to use social media for a good cause!