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  • Manik Rege
June 13, 2025
Published by Manik Rege on June 13, 2025
Categories
  • Insights

Why do Brand Archetypes matter?

Brands are merely an extension of their founders’ or team’s personalities. This “personality” is interlinked with the brand’s mission for existing, tone of communication, and methods […]
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June 13, 2025
Published by Manik Rege on June 13, 2025
Categories
  • Insights

Vision, Mission, Slogan – What’s the difference?

When you’re building a new brand, you’ll be tasked with crafting various statements to define its personality. This include vision, mission, slogan, tagline, catchphrase, and manifesto. […]
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